AdTech and Publishing Platform DevOps
From Impression to Impact.
From Impression to Impact.
Win More Auctions in 90 Days.
Sub-50ms RTB bidding, headless CMS at scale, fraud prevention, and 10 billion daily impressions built for DSP and SSP platforms, ad exchanges, and publishing SaaS companies that run on latency and uptime. 99.99% availability and 30% win rate improvement in 90 days.
Sub-50ms
RTB Bid Responses
10B+
Daily Impressions
30%
Auction Win Rate Increase
95%
Invalid Traffic Blocked
10K+
Publisher Sites Supported
99.99%
Platform Uptime
The Transformation
What Stonetusker Delivers
Battle-tested DevOps transformation for AdTech platforms and publishing SaaS companies worldwide. Every millisecond of bid latency costs money. Every minute of downtime costs impressions. We build infrastructure that wins more auctions, serves more publishers, and compounds revenue at scale. Every engagement starts with a genuine audit of your current platform.
01
RTB and Ad Serving Infrastructure
OpenRTB 3.0 implementation, ultra-low latency bidder architecture, in-memory user profile stores, and distributed cache with CDN edge nodes delivering sub-20ms creative delivery globally.
02
DSP and SSP Platform CI/CD
Automated bidding algorithm deployment with A/B testing, real-time auction orchestration across 500 plus demand partners, and header bidding with server-to-server RTB integration.
03
Headless CMS and Publisher Platforms
API-first headless CMS with multi-tenant SaaS for 10,000 plus publisher sites, GraphQL content APIs, adaptive bitrate video, subscription and paywall management, and automated AMP generation.
04
Fraud Prevention and Brand Safety
ML models blocking 95 percent of invalid traffic, viewability prediction for pre-bid filtering, contextual NLP targeting, content moderation automation, and data clean room integration for GDPR-compliant audience matching.
05
ML Bid Optimisation and Attribution
Reinforcement learning for campaign performance, lookalike modelling, real-time campaign pacing, multi-touch attribution, dynamic creative assembly, and connected TV with VAST 4.0 server-side ad insertion.
06
Observability and Privacy Compliance
Distributed tracing across the full auction lifecycle with OpenTelemetry, chaos engineering for revenue-critical systems, custom DORA metrics for AdTech, and automated GDPR, CCPA, and TCF 2.2 enforcement.
Days 1 to 30
01
RTB and Ad Serving Foundation. Win More Auctions.
Every millisecond of bidder latency is revenue left on the table. We implement OpenRTB 3.0 infrastructure, optimise your auction pipeline end to end, and build the foundation that consistently wins more programmatic auctions at scale.
- Complete AdTech platform audit covering bidder latency, win rates, infrastructure bottlenecks, and fraud rates to identify every performance issue holding your platform back from peak auction performance. 15 plus performance issues identified. Roadmap to sub-50ms globally.
- OpenRTB 3.0 bidder implementation with ultra-low latency architecture keeping total auction time under 100ms and bid responses consistently under 50ms across all geographies. 30% more auctions won. Sub-50ms bid responses across all geographies.
- DSP platform CI/CD with automated bidding algorithm deployment and A/B testing infrastructure allowing 20 plus bidding strategies to run simultaneously with winning algorithms deployed in minutes. 20 plus bidding strategies tested simultaneously. Winning algorithms deployed in minutes.
- SSP infrastructure with real-time auction orchestration across 500 plus demand partners, running parallel auctions without latency degradation to maximise publisher yield on every impression. 500 plus demand partners orchestrated. Parallel auctions with no latency degradation.
- High-performance ad serving with distributed cache and CDN edge nodes globally, delivering 10 billion daily impressions with sub-20ms creative delivery to any audience worldwide. 10B plus daily impressions. Sub-20ms creative delivery worldwide.
- In-memory data store optimisation with Redis and Aerospike for user profiles and campaign targeting, sustaining sub-millisecond audience lookups at 100,000 plus queries per second per node. Sub-millisecond audience lookups. 100K plus queries per second per node.
- Real-time bidding load testing simulating 100,000 plus concurrent auctions to validate capacity before traffic spikes and prove that auto-scaling responds correctly at peak demand. Capacity validated before traffic spikes. Auto-scaling proven at peak demand.
- Bid request and response pipeline optimisation with Protocol Buffer serialisation reducing payload sizes by 70 percent and improving network transmission speed by 40 percent for all bid communications. 70% smaller bid payloads. 40% faster network transmission.
- Ad exchange integration with header bidding and server-to-server RTB providing access to premium inventory and a unified auction across both client-side and server-side bidding paths simultaneously. Premium inventory accessed. Unified auction across client and server-side bidding.
- Creative rendering pipeline with multi-format support covering display, video, native, and VAST enabling universal creative compatibility and automatic format adaptation for any ad placement. Universal creative compatibility. Automatic format adaptation for any placement.
Days 31 to 60
02
Publisher Platforms and CMS at Scale.
Power thousands of publisher sites from a single platform without the infrastructure complexity or per-tenant cost overhead. Headless CMS, programmatic ad operations, content recommendation, and subscription management built for 10,000 plus publishers.
- Headless CMS architecture with API-first design for omnichannel content delivery, publishing to web, mobile apps, and smart displays from a single content source with no per-channel duplication. Publish to all channels from one source. Zero per-channel content duplication.
- Multi-tenant SaaS publishing platform supporting 10,000 plus independent publisher sites with white-label customisation per publisher and data isolation on shared infrastructure for cost efficiency. 10K plus publishers on shared infrastructure. White-label customisation per tenant.
- Content delivery optimisation with edge caching and intelligent CDN routing delivering sub-second page loads globally with 60 percent CDN cost reduction through cache hit rate improvements. Sub-second page loads globally. 60% CDN cost reduction through cache optimisation.
- Real-time content syndication with GraphQL APIs for flexible content queries reducing API payload sizes by 80 percent and delivering faster mobile experiences without over-fetching data. 80% smaller API payloads. Faster mobile experiences without over-fetching.
- Publisher ad operations automation with programmatic direct and private marketplace deal management enabling self-service inventory management and deal ID automation for premium campaign execution. Self-service inventory management. Deal ID automation for premium campaigns.
- Content recommendation engine with collaborative filtering and user behaviour analysis delivering 40 percent increases in time-on-site through personalised content feeds that improve with every visit. 40% increase in time-on-site. Personalised feeds improve with every visit.
- Video content management with adaptive bitrate encoding and streaming optimisation supporting 4K delivery with automatic quality adjustment based on each viewer's available bandwidth. 4K streaming supported. Quality adjusts automatically to available bandwidth.
- Subscription and paywall management with metered access, flexible billing models, and automated A/B testing of paywall strategies to find the conversion approach that maximises reader revenue. Paywall strategies A/B tested automatically. Reader conversion maximised.
- SEO and AMP optimisation automation generating Google AMP pages automatically and maintaining 90 plus Lighthouse scores consistently without manual performance maintenance from the editorial team. AMP pages generated automatically. 90 plus Lighthouse scores maintained consistently.
- Analytics pipeline with real-time page view tracking and audience segmentation delivering sub-second analytics updates so content teams understand performance as it happens rather than in batch reports. Sub-second analytics updates. Content performance understood as it happens.
- Content moderation automation with AI-powered filtering for brand safety, automatically blocking inappropriate content to protect advertiser reputation without burdening editorial teams with manual review queues. Brand safety enforced automatically. Editorial teams freed from manual moderation queues.
Days 61 to 90
03
Optimisation, Scale, and Elite Performance.
ML-powered bid optimisation, fraud prevention at scale, privacy-first targeting for a cookieless future, chaos engineering for revenue-critical systems, and the team enablement that sustains elite AdTech performance long after the engagement ends.
- ML-powered bid optimisation with reinforcement learning for campaign performance, reducing CPA by 30 percent as AI learns optimal bidding strategies from millions of historical auction outcomes. 30% CPA reduction. AI learns from millions of auctions continuously.
- Audience segmentation with lookalike modelling and predictive conversion scoring finding high-value users automatically and expanding reach while maintaining conversion rates and cost per acquisition. High-value users found automatically. Reach expanded without CPA degradation.
- Ad fraud detection with ML models analysing traffic patterns and bot behaviour, blocking 95 percent of invalid traffic and protecting advertiser budgets from fraud without manual review intervention. 95% of invalid traffic blocked. Advertiser budgets protected automatically.
- Viewability prediction with pre-bid filtering so budgets are only spent on inventory with 80 percent plus viewability rates, bidding only on impressions likely to be seen by real human users. 80 percent plus viewability rates. Spend only reaches real human audiences.
- Real-time campaign pacing with budget optimisation across time zones and geographies, spreading spend evenly throughout the day and preventing campaigns from exhausting budgets in the first few hours. Even spend throughout the day. No more campaigns exhausted by midday.
- Attribution modelling with multi-touch attribution and cross-device tracking giving credit to every touchpoint accurately and enabling campaign optimisation based on true contribution to conversion. Every touchpoint credited accurately. Campaigns optimised on true contribution.
- Creative optimisation automation with dynamic creative assembly and A/B testing generating 1,000 plus creative variants and automatically serving the best-performing version to each individual user. 1000 plus creative variants generated. Best version served per user automatically.
- Contextual targeting with NLP for brand-safe content alignment without third-party cookies, understanding page content in real time for relevance matching that works in a privacy-first world. Privacy-first targeting that works without cookies. Real-time content understanding.
- Data clean room integration for privacy-preserving audience matching between publishers and advertisers, enabling first-party data collaboration that is fully GDPR and CCPA compliant. First-party data collaboration enabled. GDPR and CCPA compliant audience overlap.
- Supply path optimisation for publishers to reduce intermediary fees and establish direct advertiser connections, increasing publisher yield by 25 percent through a cleaner, more transparent programmatic supply chain. 25% increase in publisher yield. Direct advertiser connections established.
- Chaos engineering for ad serving infrastructure with simulated traffic spikes and auction failure scenarios ensuring systems self-heal during outages and revenue impact from infrastructure issues is zero. Self-healing during outages. Zero revenue loss from infrastructure failures.
- Custom DORA metrics for AdTech tracking bid response time, win rate, deployment frequency, and fraud rate together so engineering velocity and revenue performance are always measured as a single picture. Daily algorithm updates. Sub-50ms bidding maintained. Elite AdTech DORA.
- Privacy compliance automation for GDPR, CCPA, and TCF 2.2 with consent management enforcement across all ad serving paths so compliant data handling is guaranteed without manual legal review of every pipeline change. Consent enforced automatically. Compliant across all regulations without manual review.
- Distributed tracing for RTB pipelines with OpenTelemetry across the full auction lifecycle, tracing every bid request end to end and automatically identifying the slowest components for targeted optimisation. Every auction traced end to end. Slowest components identified and optimised automatically.
- Connected TV and OTT advertising support with VAST 4.0 and server-side ad insertion enabling premium video inventory monetisation with seamless ad experiences across all streaming surfaces. CTV and OTT inventory monetised. Seamless ad experiences on all streaming surfaces.
- Team enablement through RTB optimisation workshops, headless CMS architecture training, and programmatic advertising best practices so engineers ship bidding optimisations 5x faster independently. Engineers master AdTech stack. Bidding optimisations shipped 5x faster.
- Full handover with RTB bidder documentation, CMS scaling playbooks, fraud detection runbooks, and a 12-month optimisation roadmap so the platform scales to billions of impressions confidently and independently. Self-sufficient AdTech operations. Scale to billions of impressions independently.
Proven Results
Delivered Worldwide
Sub-50ms
RTB Bid Responses
10B+
Daily Impressions
30%
Auction Win Rate Increase
95%
Invalid Traffic Blocked
10K+
Publisher Sites Supported
99.99%
Platform Uptime
Ready to Build
AdTech That Wins More Auctions?
Start with a free AdTech audit. We will review your current bidder latency, win rates, fraud exposure, and publisher platform architecture in the first conversation, at no cost and with no commitment required.
No long-term contracts
Pilot-first engagement
Results in 90 days
NDA from day one